During my time at UCA Farnham part of the curriculum involved a project in which each student could come up with a way we wanted ourselves to be represented in our Graduate Show. The challenge being to create an identity that would be truly creative, intelligent, and above all carefully considered. So with this, my approach looked deeper into what it meant to be ‘creative’.
Surrealism became a source of inspiration for my identity as the movement was a visually recognisable expression of creativity. With principles coming from psychology the flexible logo system utilised a ‘brain-mapping’ exercise, allowing a creative identity for each student to take shape. My creative brain-mapping can be seen in a mock handout I created below.