Rachel Thilwind is a newly-qualified certified pilates instructor. With a background in science, health technology and product development, Rachel discovered Pilates through a friend, taking part in classes and discovering its health benefits. After successful completion in Pilates training, she can now take classes, sharing her new knowledge and the health benefits Pilates has to offer.
Science and health was a key factor Rachel wanted her new brand to establish. But in also knowing her on a personal level, I wanted to create an identity for her that wasn’t fussy, was down-to-earth, and simple as these are all qualities Rachel posses. The resulting Identity came from a simple observation of bodily form, typographic qualities, and a calming choice of colour scheme.